Partner of the exhibition dedicated to new products for hospitality “Hotel Regeneration: social space, social life, social time” by Simone Micheli.
NOVA participated for the first time at the Milan Design Week presenting its latest masterpiece, the new NOVA Suite lift cars Balance Space and Cozy Time, which debuted in front of the international public in an exceptional frame of style and trend.
The exhibition organized by Simone Micheli – Architectural Hero, was conceived as an event in which the visitor experience the avant-garde design and the excellence of Made in Italy.
“Social time, life and space” is the mottoproposed by the architect, to allow the visitors a complete interaction with the novelties for contemporary architecture.
NOVA Elevators’ CEO Fabrizio Nicoli personally welcomed visitors and was interviewed by the media partner Matrix4Design, explaining to industry professionals the innovations proposed by NOVA for the world of interior design, both for contract and for residential projects.
On the opening day, selected professionals (invited by PKF, German service agency for hotellerie) visited the exhibition. On the same day, important speeches were held by personalities from the world of architecture (including the renown studios Mario Cucinella Architects, Studio SantaChiara and Zaha Hadid Architects), who exchanged views and visions with the public, without neglecting the importance of the travel inside the homelift, compared to the “narration of an experience”.
Guests, professionals and visitors explored the new NOVA Suite lift cabins in an interactive journey, not only to learn more about NOVA Elevators’ proposal for design elevators, but also about the technology used, a unique example of craftsmanship, experience, style and creativity.
Simone Micheli Architectural Hero
The architect Simone Micheli has created for the second year an exhibition space dedicated to solutions for hospitality structures, with the aim of showing how these evolve and change to meet the needs of the contemporary traveler.
Micheli is co-founder, together with Roberta Colla, of the design company Simone Micheli Architectural Hero based in Florence, Milan, Puntaldìa (Sardinia), Dubai, Rabat and Busan (South Korea). He is the curator of thematic exhibitions in the most important international trade fairs. He is also a lecturer at the Poli.Design and at the Polytechnic School of Design in Milan.